Eastern Region of The Camping and Caravanning Club

Latest statistics have revealed that The Camping and Caravanning Club is enhancing its reputation as a family, friendly organisation.

Over 53,000 new members joined last year of which 21,217 had a least one child and the Club is optimistic that this figure will rise again in 2009 as families opt to stay at home.

The Club's advanced bookings are currently 15 per cent higher compared to this time last year and the signs look encouraging as the holiday season approaches, particularly in Scotland.

And a recent survey by Outwell, the leading innovator in the family camping market, confirmed that UK families will be looking at more affordable holiday options this year and that the camping market will experience an increase.

The survey showed that more than 50 per cent of households questioned have seen their finances affected by the credit crunch.

In terms of holidays, 47 per cent will be looking at cheaper alternatives, with 15 per cent of those surveyed considering a camping holiday in 2009, 66 per cent of whom did not camp last year.

The Camping and Caravanning Club's Director General Robert Louden said: "We have always based our reputation on being a family friendly Club and the latest figures are particularly encouraging.

"The Club is continuing to go from strength-to-strength and 2009 looks like being another successful year, although this is a hugely competitive industry and everyone will be fighting for a share of any increase in business."